At KITE OPTICS, a belgian family run company, we have been working on the development of high-precision optical instruments for nature observation since 1992. We strive for excellent optical performance and mechanical quality in our binoculars and scopes. Our passion is to combine these characteristics with one of the best after-sales services in the world. This way you can experience the KITE difference, both in the field and beyond.

KITE Headquarters are located in Jabbeke,Belgium near the historical city Bruges. From this location we ship instruments to professional institutions, universities, nature reserves and specialist stores in over 20 countries. Although the actual production of the instrument takes place mostly at KITE's production facility in Japan, here in Jabbeke every single instrument undergoes its final finishings and meets the strictest quality control before leaving to its new destination. Whenever your optics would need servicing, they will return here for the needed care and repair.  Through innovation and caring for the highest quality on levels that are even invisible at the user's first sight, we can offer our customers an instrument that does not only stand for excellent vision, but also the very best one can expect in durability and reliability.

We strongly dislike today's throw-away society and the idea that our instruments would somehow end up in nature. Our eye for quality on each single product component ensure's that the products can last a lifetime. But in case of damage, the highly specialized repair department in Jabbeke ensure that every KITE instrument, no matter how old or how damaged, can be repaired by the skilled replacing or repairing of components.

We at Blue Fox Glade Target Sports are very pleased to be one of a lucky few to be Kite Optics approved dealers.